Rise in breast surgery for brides seeking a wedding day boost

The number of breast enlargement operations has gone by up 75 per cent since January

A firm offering the treatment has reported a 75 per cent increase in breast operations since January, with 60 per cent of those going under the knife specifically to look their best on their wedding day.

Wedding planners believe demand is being driven by the trend for slim and unforgiving wedding dresses that accentuate perceived 'imperfections' such as flat chests or large stomachs.

SurgiCare, which hastwelve clinics across Britain, carried out 105 breast augmentations in January, but has completed 183 so far in April, many on women desperate to look their best for their summer weddings, according to the Daily Mail.

Chief executive Mark Bury said the clinic had turned away some women who had not left enough time to fully recover from the operation ahead of their big day. It takes around six weeks to fully recover and about three months to see the best results.

The British Association of Aesthetic Plastic Surgeons says breast augmentation procedures rose by 30 per cent from 6,487 in 2007 to 8,439 last year.

Maria Yiannikaris, owner of the Mirror Mirror bridal shops in north London, told the Daily Mail: "Girls say, "I need to wait for my fitting", then turn up later with very high and firm breasts. What we have seen in the past two years is what we call catwalk glamour gowns. We have a lot of slimmer, slinkier dresses in stock at the moment.

"Ten years ago you could not use the word 'sexy' in the same sentence as 'bride' – it was not considered appropriate – but now most brides want to show off their figure."

As featured in the Daily Telegraph and Metro